Our expert recommendations for who to support and how to give.
How to Celebrate Earth Month 2023
April is Earth Month, a time to raise awareness to the climate crisis affecting our planet. Every April, environmental leaders and activists come together to strategize sustainable development plans and identify how to minimize our environmental impact and reduce waste.
Earth Month is globally recognized to change human behavior and create global, national, and local policy changes that affect our planet. The fight for a clean environment is urgent, as the devastation of climate change becomes more apparent every day. Consumers, businesses, and government leaders all have a responsibility to take action against climate change.
We are celebrating Earth Month by highlighting organizations that are advocating for sustainability around the globe. Whether your business celebrates Earth Month, Week, or Day, here are some tactics that you can use to get involved in the environmental movement and promote climate action.
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Environmental Sustainability Nonprofits Making an Impact
We pulled a list of organizations that are fighting for a cleaner planet in the United States and in developing countries across the globe. We encourage you to get involved in their efforts in support of Earth Month.
One Tree Planted
One Tree Planted is making it simple for anyone to help the environment by planting trees so we can restore forests, create habitat for biodiversity, and make a positive social impact around the world.
Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. Forests also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.
Amazon Conservation is helping to protect wild places, empower people, and put science and technology to work by partnering with and supporting local communities in protecting their forests while improving their quality of life.
Despite its globally-acknowledged importance, unchecked deforestation is taking the Amazon closer to its “tipping point” where by 2030, it will no longer be able to generate its own rainfall and support its ecosystems.
The Nature Conservancy
The Nature Conservancy is working to create a world where people and nature can thrive. They are on a mission to conserve the lands and waters on which all life depends.
We have years, not decades, to take on the crises of climate change and biodiversity loss. By bringing together real-world solutions, policy expertise, sustainable financing, and collaborative partnerships, The Nature Conservancy is maximizing their ability to affect change.
Coral Reef Alliance
Coral Reef Alliance is combining cutting-edge science and community engagement to reduce direct threats to coral reefs and to promote scalable and effective solutions for their protection.
25% of all marine life depends on coral reefs, and 500 million people depend on coral reefs for food, income, and coastal protection. The Coral Reef Alliance believes in the power of science. They lead ground-breaking research to understand exactly how corals adapt.
How Businesses Can Move Towards a Green Economy
Tackling the climate crisis is not an easy task, but the importance of the green economy is more crucial than ever. What is the green economy, and how can businesses become more sustainable? The green economy is an economic system that is guided by environmental principles. Businesses can take part in the green economy by investing in green business practices, volunteering at local events like beach cleanups, or partner with environmental nonprofits to raise donations in support of their initiatives.
An example of a green economy tactic is to identify ways that your business can minimize your carbon footprint during the manufacturing process for your products. This could include using more sustainable packaging materials, or even committing to produce less waste by scaling back to focus on a small number of core products instead of an entire catalog. You could also host a company volunteer event to support conservation efforts in your local community.
To give back for Earth Month we recommend supporting the environmental nonprofits shared above. Through ShoppingGives, you can support the organizations individually, or as a group through our “Environmental Sustainability” cause portfolio.
For Earth Day, you could donate 100% of proceeds on a specific product or collection of products for a 24-hour time period. This is a great way to engage your customers and encourage them to support Earth Day by shopping with you. This can help you maximize your impact for a cause while motivating customers to make a purchase.
To streamline your giving initiatives, leverage the ShoppingGives’ donation technology to give back to environmental nonprofits. If your business uses the Shopify platform, you can download the ShoppingGives Donation App and begin giving within minutes. For businesses on other eCommerce platforms, you can connect with our team and learn more about getting involved in Earth Month.
Promote Your Involvement
To maximize your impact around Earth Month, include messaging around your efforts throughout your marketing funnel. Through social media, email, and onsite marketing, there are plenty of opportunities to highlight your giving initiatives and drive awareness around your Earth Month celebrations.
You can also get your employees involved to drive excitement for your initiatives. Create programming that explains why you are committed to environmental sustainability and what your business is doing to make an impact.
Learn more about how ShoppingGives can help your business get involved in this timely cause.