ShoppingGives Blog

Despite a year marked by unfavorable economic factors, consumers have increasingly leaned into purpose-driven commerce, making purchase decisions that align with their values, even in times of financial uncertainty. Discover how economic conditions influence consumer behavior, and get predictions for the future of retail and charitable giving.

Introducing ShoppingGives' Impact Graph. Learn how the Impact Graph can drive business growth and customer loyalty through enhanced customer data and audience segmentation analysis.

Explore how your business can join the fight against breast cancer with our guide to giving back for Breast Cancer Awareness Month. Get tips for getting involved to help support women and families who have been affected.

Explore how your business can join the fight against hunger with our guide to giving back for Hunger Action Month. Get tips for getting involved to help end food insecurity in America and around the globe.

Explore how your business can support the Hawaiian communities that have been affected by the devastating wildfires. This quick guide will give you tactical recommendations for getting involved and supporting the victims of this tragedy.

Discover how Bokksu is preserving cultures, supporting small businesses, and creating corporate cause partnerships that are important to their business.

Defining a clear purpose that resonates with customers, employees, and stakeholders is crucial to building an authentic social impact strategy. Explore how working with the right agency can help you scale a mission-driven marketing strategy.

Explore how your business can support teachers, students, and schools as the back-to-school season approaches with our guide to supporting nonprofit organizations that are advocating for equal education opportunities. Get tips for getting involved to help ensure all students receive the resources they need to succeed.

Discover how Jewlr gets their jewelry business involved in direct response fundraising and how they overcome obstacles to message their social impact initiatives in a responsible way.

Explore how Darwin’s is propelling their social impact initiatives through their product and company mission, and gain insights on their approach to forming partnerships with nonprofit organizations and influencers.

Discover ALOHA's approach on building a brand that’s authentically centered in social impact, and how their commitment to cultivate good impacts their customer relationships.

ShoppingGives has been selected as a part of the Leading 100 List of innovative tech start-ups for 2023. The Leading 100 List recognizes high-impact technology start-ups that are transforming the direct-to-consumer business model and driving business value for brands and retailers.

Explore how your business can support the LGBTQ+ community during June and beyond with our guide for getting involved in Pride Month 2023. Get tips for supporting the cause and how to extend your commitment to equality and inclusion to your customers and employees.

The ShoppingGives Donation App Cartridge for B2C Commerce is now available on Salesforce Commerce Cloud to enable businesses to launch, scale, and optimize their charitable giving strategies.

Explore how your business can advocate for mental health with our guide to Raising Awareness for Mental Health Awareness Month 2023. Get tips for helping to end the stigma surrounding mental health, how to give back to support the cause, and how to promote your commitment to supporting behavioral health resources.

Learn how ShoppingGives' Round Up donation technology can help your business increase customer engagement and loyalty, and explore tactics other brands are using to implement round up donations for their business.

Explore how your business can celebrate Earth Month with our guide to Earth Month 2023, with tips for moving towards a green economy, promoting your commitment to sustainability, and supporting environmental sustainability nonprofit organizations.

Plan campaigns around cause awareness dates more strategically with our 2023 Cause Awareness Calendar. From January to December, this giving calendar will help you identify causes that are important to your business so you can prepare campaigns to support the cause in advance.

March is Women's History Month and we're highlighting women’s empowerment nonprofit organizations that are advocating for gender equality. Explore our Guide for Celebrating Women's History Month 2023 to see how you can get involved.

Welcome to ShoppingGives 3.0. We're evolving to power impact beyond a transaction and are introducing a new brand to guide us towards our vision of inspiring purpose every day.

We're excited to announce the winners of our annual ShoppingGives Social Impact Awards! This celebration recognizes our partners' social impact efforts and the positive impact they drive every day for charitable causes.

ShoppingGives is filling the fundraising void after Amazon announced they are shutting down their philanthropic program, AmazonSmile.

Natori has a vision to enhance women’s lives and fight against racism and structural inequality. Discover how Natori saw a 136% increase in ROAS by integrating impact-focused messaging into their marketing efforts.

White + Warren has always been focused on social good. Discover how White+ Warren increased their lifetime value by 18% by implementing more personalized and consistent giving strategies.

Highline Wellness was looking for a solution to streamline their social impact initiatives. Discover how Highline Wellness saw a 24% donation opt-in rate by engaging their customers in their social impact efforts during the purchase journey.

Everyday California was looking for a way to engage their customers through social impact. Discover how Everyday California saw an 11% Conversion Rate lift by integrating social good throughout their marketing funnels.

Social impact has the power to increase the earning-potential for your eCommerce business by appealing to socially conscious consumers.

What is the long-term benefit of the holidays if you aren’t thinking about customer loyalty and retention? Explore our top recommendations.

What are the benefits of corporate social responsibility? Learn how to leverage an ESG and CSR strategy for increasing your bottom line.

Brands can now empower their customers to join them in making an impact. Learn more about the Shopify donation app for customer donations.

Discover Shelly Walsh's strategy for leading her teams through challenging times by making social impact a priority.

Discover how eCommerce brands can drive stronger growth with an integrated social impact technology, and why Yotpo partners with ShoppingGives.

Get tactics and strategies for integrating a checkout donation strategy for your Shopify store to increase loyalty and boost conversions.

Explore how brands can create authentic Pride campaigns that extend beyond June with insights from leaders at WITHIN and Hustler Marketing.

Discover why consumer expectations are more nuance than brands realize from Brian Sugar, the Founding Partner of Sugar Capital.

While purchases based on values and social impact rise, brands have an opportunity to give back to their customers by elevating the customer experience (CX) and empowering employees.

Discover how eCommerce brands can leverage partnerships to boost conversions and create authentic product synergy.

Discover how your brand can create an authentic Pride Month campaign and become a corporate ally for the LGBTQ+ community.

Consumers are buying with their values and the State of Social Impact report provides an in-depth analysis into the shifting consumer demand.

Dive into goodMRKT's strategy for building a marketplace around doing good by creating a community of like-minded, purpose-driven brands.

Socially-minded consumers are shaping eCommerce, especially as they question what companies stand for in the era of purpose-driven commerce.

We’re bringing our Shopify partners an all new way to make updates and customizations to the ShoppingGives donation widgets!

In honor of Women's History Month, we're celebrating and sharing the stories of the inspirational women behind these 5 brands.

5 of the best agencies in Ecommerce share how DTC brands can stay relevant, keep up with changing trends, and stay ahead of the competition.

Get everything you need to start your social impact journey or elevate your current strategy to turn customers into lifelong, loyal advocates.

The first annual ShoppingGives Social Impact Awards winners are here and we're recognizing and celebrating their cause marketing efforts.

Explore all of the exciting initiatives and achievements that the ShoppingGives team was able to celebrate in 2021.

Ensuring that your giving initiatives are covered under cause marketing compliance is crucial to running a responsible campaign. Discover how ShoppingGives is helping eCommerce and omni-channel businesses manage cause marketing compliance with ease.

On this episode of the Impact Exchange, we were joined by Michael Chaney, Director of B2B at Crate & Barrel to discuss how large businesses can navigate social impact.

Get data-driven insights on how social impact can help brands stand out and uncover predictions for the upcoming eCommerce holiday season.

Conscious consumers is the next generation. Get insights on business operations that prepares for socially responsible conscious consumerism.

Create a unique customer experience that combines recommerce and social giving to build a conscious brand that drives conversion and loyalty.

Sharing your brand values the right way can increase your conversion rate the same way a well-designed product page or website navigation can.

Explore how customer reviews and UGC can help eCommerce and DTC brands optimize their sustainability efforts.

Discover how to communicate your brand values with customers to increase sales, build trust and loyalty, and differentiate your brand.

Discover the current trends in eComm checkout experiences and how you can optimize your checkout experience to boost conversion and revenue.

Discover how these brands elevated their impact strategies by stepping up during times of crisis to meet consumer demands for social impact.

Explore three key strategies to consider when creating Pride Month give-back campaigns: Authenticity, Amplification, and Channel Linking.

Get everything you need to know about responding to social change and how to prepare your brand for brand activism.

Understanding eCommerce for generation impact helps retailers better target today’s conscious consumers. Find out how you can adapt best practices for your business.

We are so honored to have won the Best Integration Partner award for the 2020 Yotpo Partner Awards! Through our integration with Yotpo, we created an all-new loyalty program for merchants to engage with customers and create more authentic relationships.

Shopify brands can create omnichannel impact by integrating ShoppingGives' donation technology for Shopify POS.

The pandemic shifted the relationships between brands, consumers, and nonprofits. Discover how brands can prepare for the future of commerce.

Discover nonprofit partnership examples to help your brand drive customer engagement and increased brand loyalty.

Conscious consumption is growing and as more consumers buy with their values, purpose-driven brands are going to come out on top in 2021.

The Senior Manager of Social Impact at Shopify discusses the future of commerce and industry trends when it comes to social impact and eComm.

Shop with purpose this holiday season by supporting brands who are giving back and making an impact.

Explore tactical strategies your brand can leverage to integrate social impact for GivingTuesday and the eCommerce holiday season.

Discover how eCommerce brands can create capsule-collection impact through ShoppingGives' Product-Level Cause Donations feature.

Today we’re proud to announce we’ve raised $5.5M in a Series Seed to expand the Giving Economy, in the pursuit to enable every transaction to create positive social impact by connecting retailers, customers, and nonprofits with our seamless donation process.

Discover what works and what doesn’t when leveraging sustainability, social impact, and consumer values in a Shopify business strategy.

Increase customer loyalty by combining your rewards program with charitable donations through an integration with ShoppingGives and Yotpo.

Learn the advantages of brand loyalty. How brands can create loyal customers. What to do if you're not getting enough customer loyalty.

Combine social impact and customer service to create more engaging customer experiences with an integration through ShoppingGives and Gorgias.

Shop to make a difference! Use our portfolio or select your own causes and multiply their donations with ShoppingGives. Unlock the power of social impact.

Discover the best customer loyalty program examples for eCommerce to drive revenue, boost retention, and create happy customers.

Discover why data-driven marketers are increasingly turning to cause marketing to build brand loyalty, engage consumers, and drive business growth. Read ShoppingGives' latest blog post and learn how your company can benefit from aligning your marketing efforts with a social cause.

Cause marketing has the unique potential to build loyalty for your brand. See examples of brands running successful cause marketing programs.

Using engagement strategies show your customer they’re valued. It also encourages them to continue buying products from your store.

Brands values are an essential part of your eCommerce business and they can help you create more engaging and loyal customer relationships.

Customer experience is an essential part of eCommerce business success. You need a customer experience strategy that will increase your revenue, grow your company, and develop loyal customers.

Using a customer lifetime value formula can help you to shape your marketing to increase LTV. Customer lifetime value (CLV) or lifetime value (LTV) is an expected profit margin throughout a relationship with a customer.

Cart abandonment is a problem. 75% of eCommerce carts are abandoned, which means lost income. Luckily, cart abandonment software can help.

Discover how to retain customers in eCommerce with retention strategies that turn one-time customers into lifelong fans.

Shop and donate with us on #GivingTuesdayNow, a global day of giving and unity. Together, we can make a difference when it's needed most!

Your bedding can do more than provide comfort at night. With purpose-driven options, you can support causes and make a positive impact on the planet. Discover the benefits of eco-friendly, socially responsible bedding in our latest blog post.

Make the shift from linear to circular economy for more sustainable consumption and production. Reuse, recycle and minimize waste for a brighter future.

Strengthen customer relationships and aid nonprofits during the COVID-19 pandemic. Empower your shoppers to choose their own causes. Make a lasting change!

Cause Marketing: Start the New Year by creating positive impact with conscious consumerism. Shop & give back!

Discover how you can make a difference in the fight against the Australian bushfires. Our guide offers actionable steps to provide relief, including supporting local charities and choosing eco-friendly products. Start making a positive impact today.

Aligning your business with a cause that matters to you makes all the difference, and getting personal makes it easier to incorporate CSR into your business.

Through partnerships with companies like Greenline Market, ShoppingGives works to empower retailers to engage with customers through charitable giving.

Having a passion for giving back helps Glam Squad prioritize making a difference in women’s lives. Through micro-actions we can all create massive change.

Conscious consumerism is growing and as customers are taking notice, it is important to integrate CSR into everything your company does.

The ShoppingGives team is dedicated to creating positive change that we wanted to hold ourselves to a higher standard to use business as a force for good.

Many companies have a hard time investing in CSR initiatives and forget that giving back can benefit your bottom line. Are you ready to benefit yours?

Thought leaders and industry influencers alike come together to discuss the importance of corporate social responsibility in business.

Many students and schools are not well-equipped to have the supplies and resources necessary for a successful school year. Find out how you can help.

Community, Culture, and CSR go hand-in-hand when it comes to building an authentic brand that customers will positively resonate with.