ShoppingGives Blog

The 2023 State of Social Impact Annual Report

Uncover the effects that impact-driven marketing has had on consumer-brand relationships amidst recent economic uncertainty from the 2023 State of Social Impact Report.
Social impact

How to Give Back for Mental Health Awareness Month 2024

Discover how your business can make a meaningful impact during Mental Health Awareness Month 2024. Explore statistics, insights, and actionable tactics to raise awareness, support The Jed Foundation, and engage your customers through charitable initiatives.
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Social impact

Put Your Nonprofit in the Driver’s Seat with the Launch of ShoppingGives’ New Bring Your Own Merchant Program

Discover how ShoppingGives is putting nonprofits in the driver’s seat to take more control of their corporate partnerships. Launching our new program empowers nonprofits to run even more streamlined and effective cause marketing campaigns with their corporate partners.
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Social impact

How to Give Back for National Cancer Prevention Month

Discover how your business can make a meaningful impact during National Cancer Prevention Month 2024. Explore statistics, insights, and actionable tactics to raise awareness, support Children's Cancer Cause, and engage your customers through charitable initiatives.
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Dedicated Impact Partners

2024 Social Impact Awards

Explore the winners of the 2024 ShoppingGives Social Impact Awards! This celebration recognizes our partners' social impact efforts and the positive impact they drive every day for charitable causes.
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Social impact

2024 Cause Awareness Calendar

Strategize your brand's 2024 social impact initiatives with the 2024 Cause Awareness Calendar. Tailor your giving initiatives to timely causes and engage customers by aligning with awareness months and giving days that resonate with their values.
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Case Studies

Steve Madden Saw a 6.5X Increase in CLTV Through Customer Add-On Donations

Discover how Steve Madden, a renowned footwear and apparel brand, achieved a 6.5X increase in customer lifetime value by integrating Customer Add-On Donations for their eCommerce website.
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Case Studies

The Bookish Box Increased CLTV 201% by Giving Back on Purchases

Discover how The Bookish Box, a woman-owned literary subscription box, saw an incredible 201.87% increase in Customer Lifetime Value (CLTV) by integrating charitable donations into their business model.
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Case Studies

Olaplex Increased CLTV 36% Through Charitable Giving

Olaplex is leading with purpose and inviting their customers to get involved in their charitable giving efforts. Explore how Olaplex is increasing customer lifetime value by giving back to the causes their customers care about.
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Social impact

2023 GivingTuesday Results

Check out our 2023 GivingTuesday impact breakdown to see how The Giving Economy™ supported incredible charitable causes this year.
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For Retailers

The GivingTuesday Toolkit for a Successful Holiday Giving Strategy

From tactical ebooks to donation campaign examples, get everything your brand needs to enable a donation strategy for GivingTuesday and the holiday season.
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Impact Exchange

Powering Cause Marketing Through Corporate Partnerships

Candi Maciel, Director of Corporate Partnerships at Best Friends Animal Society, discusses how Best Friends Animal Society is leveraging corporate partnerships to further their mission-critical work. Listen to the full podcast now to gain insights into examples of successful partnership collaborations and Candi's recommendations for forming authentic partnerships.
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Case Studies

KraveBeauty Raised Over $100k by Enabling Donations on Purchases

KraveBeauty is using strategic partnerships to maximize their impact for a cause that's important to their brand. Learn how KraveBeauty is integrating their brand values throughout the customer journey to make an impact while creating more engaging customer experiences.
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Social impact

How to Give Back for National Alzheimer’s Awareness Month

Explore how your business can join the fight to end Alzheimer’s disease with our guide to giving back for National Alzheimer’s Awareness Month. Get tips for getting involved to help support individuals, families, and communities who have been impacted.
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For Retailers

Why Your Brand Should Give Back for the Holidays

Explore why businesses need to embrace charitable giving during the 2023 holiday season and beyond, backed by insights from recent consumer spending trends. Plus, get tactical recommendations for implementing a holiday donation strategy.
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Social impact

Supporting Humanitarian Relief for Israel and Gaza

Explore how your business can support the communities who have been impacted by the Israel-Hamas war. This quick guide will give you tactical recommendations for getting involved and supporting the victims of the recent attacks.
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Case Studies

How Tree-Free Greetings Drives Sales through Impact

Tree-Free Greetings is using their values to create a more meaningful marketing strategy. Discover how using impact-focused messaging in paid media campaigns helped Tree-Free increase sales.
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For Retailers

How Economic Conditions Influence Consumer Behavior

Despite a year marked by unfavorable economic factors, consumers have increasingly leaned into purpose-driven commerce, making purchase decisions that align with their values, even in times of financial uncertainty. Discover how economic conditions influence consumer behavior, and get predictions for the future of retail and charitable giving.
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Product

Determine Which Causes Your Customers Care About Based on Data, Not Speculation

Introducing ShoppingGives' Impact Graph. Learn how the Impact Graph can drive business growth and customer loyalty through enhanced customer data and audience segmentation analysis.
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Social impact

How to Give Back for Breast Cancer Awareness Month

Explore how your business can join the fight against breast cancer with our guide to giving back for Breast Cancer Awareness Month. Get tips for getting involved to help support women and families who have been affected.
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Social impact

How to Give Back for Hunger Action Month

Explore how your business can join the fight against hunger with our guide to giving back for Hunger Action Month. Get tips for getting involved to help end food insecurity in America and around the globe.
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Social impact

Supporting Hawaii Wildfire Relief Efforts

Explore how your business can support the Hawaiian communities that have been affected by the devastating wildfires. This quick guide will give you tactical recommendations for getting involved and supporting the victims of this tragedy.
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Impact Exchange

Bridging Cultures and Amplifying Small Businesses

Discover how Bokksu is preserving cultures, supporting small businesses, and creating corporate cause partnerships that are important to their business.
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For Retailers

How Working with the Right Agency can Help Scale a Mission-Driven Marketing Strategy

Defining a clear purpose that resonates with customers, employees, and stakeholders is crucial to building an authentic social impact strategy. Explore how working with the right agency can help you scale a mission-driven marketing strategy.
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Social impact

Give Back for Back-to-School Season

Explore how your business can support teachers, students, and schools as the back-to-school season approaches with our guide to supporting nonprofit organizations that are advocating for equal education opportunities. Get tips for getting involved to help ensure all students receive the resources they need to succeed.
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Impact Exchange

Social Impact in Retail: Integrating Purpose into Products

Discover how Jewlr gets their jewelry business involved in direct response fundraising and how they overcome obstacles to message their social impact initiatives in a responsible way.
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Impact Exchange

How a Company’s Mission is Powering Impact

Explore how Darwin’s is propelling their social impact initiatives through their product and company mission, and gain insights on their approach to forming partnerships with nonprofit organizations and influencers.
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Impact Exchange

A Company Rooted in Impact and Community

Discover ALOHA's approach on building a brand that’s authentically centered in social impact, and how their commitment to cultivate good impacts their customer relationships.
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Team

ShoppingGives Recognized as a Leading 100 Company and Set to Participate at the Lead Innovation Summit

ShoppingGives has been selected as a part of the Leading 100 List of innovative tech start-ups for 2023. The Leading 100 List recognizes high-impact technology start-ups that are transforming the direct-to-consumer business model and driving business value for brands and retailers.
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Social impact

Support Pride Month 2023: A Corporate Guide

Explore how your business can support the LGBTQ+ community during June and beyond with our guide for getting involved in Pride Month 2023. Get tips for supporting the cause and how to extend your commitment to equality and inclusion to your customers and employees.
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For Retailers

ShoppingGives for Salesforce Commerce Cloud AppExchange

The ShoppingGives Donation App Cartridge for B2C Commerce is now available on Salesforce Commerce Cloud to enable businesses to launch, scale, and optimize their charitable giving strategies.
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Social impact

Raise Awareness for Mental Health Awareness Month

Explore how your business can advocate for mental health with our guide to Raising Awareness for Mental Health Awareness Month 2023. Get tips for helping to end the stigma surrounding mental health, how to give back to support the cause, and how to promote your commitment to supporting behavioral health resources.
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Product

Customer Round Up Donations for Businesses

Learn how ShoppingGives' Round Up donation technology can help your business increase customer engagement and loyalty, and explore tactics other brands are using to implement round up donations for their business.
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Social impact

Make a Difference in Earth Month 2023: Tips for Merchants

Explore how your business can celebrate Earth Month with our guide to Earth Month 2023, with tips for moving towards a green economy, promoting your commitment to sustainability, and supporting environmental sustainability nonprofit organizations.
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Social impact

2023 Cause Awareness Calendar

Plan campaigns around cause awareness dates more strategically with our 2023 Cause Awareness Calendar. From January to December, this giving calendar will help you identify causes that are important to your business so you can prepare campaigns to support the cause in advance.
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Social impact

Your Guide for Celebrating Women’s History Month 2023

March is Women's History Month and we're highlighting women’s empowerment nonprofit organizations that are advocating for gender equality. Explore our Guide for Celebrating Women's History Month 2023 to see how you can get involved.
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Updates

Introducing the New ShoppingGives

Welcome to ShoppingGives 3.0. We're evolving to power impact beyond a transaction and are introducing a new brand to guide us towards our vision of inspiring purpose every day.
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Dedicated Impact Partners

2023 Social Impact Awards

We're excited to announce the winners of our annual ShoppingGives Social Impact Awards! This celebration recognizes our partners' social impact efforts and the positive impact they drive every day for charitable causes.
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Social impact

AmazonSmile is Shutting Down— Here's What We're Doing

ShoppingGives is filling the fundraising void after Amazon announced they are shutting down their philanthropic program, AmazonSmile.
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Case Studies

A Tradition of Impact

Natori has a vision to enhance women’s lives and fight against racism and structural inequality. Discover how Natori saw a 136% increase in ROAS by integrating impact-focused messaging into their marketing efforts.
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Case Studies

Taking a Charitable Mission, Even Further

White + Warren has always been focused on social good. Discover how White+ Warren increased their lifetime value by 18% by implementing more personalized and consistent giving strategies.
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Case Studies

Feel-Good Remedies that Do Good

Highline Wellness was looking for a solution to streamline their social impact initiatives. Discover how Highline Wellness saw a 24% donation opt-in rate by engaging their customers in their social impact efforts during the purchase journey.
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Case Studies

A Lifestyle of Impact

Everyday California was looking for a way to engage their customers through social impact. Discover how Everyday California saw an 11% Conversion Rate lift by integrating social good throughout their marketing funnels.
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For Retailers

Why Social Impact is Important for eCommerce

Social impact has the power to increase the earning-potential for your eCommerce business by appealing to socially conscious consumers.
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For Retailers

Driving Holiday Loyalty + Retention

What is the long-term benefit of the holidays if you aren’t thinking about customer loyalty and retention? Explore our top recommendations.
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For Retailers

ESG: Why CSR Matters to Businesses

What are the benefits of corporate social responsibility? Learn how to leverage an ESG and CSR strategy for increasing your bottom line.
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Product

Introducing Customer Add-On Donations

Brands can now empower their customers to join them in making an impact. Learn more about the Shopify donation app for customer donations.
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Impact Exchange

How Shelly Walsh Prioritizes Social Impact

Discover Shelly Walsh's strategy for leading her teams through challenging times by making social impact a priority.
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For Retailers

The Yotpo Playbook: 3 Growth Metrics for eCommerce Brands

Discover how eCommerce brands can drive stronger growth with an integrated social impact technology, and why Yotpo partners with ShoppingGives.
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For Retailers

A Guide to Setting Your Shopify Checkout Donation Strategy

Get tactics and strategies for integrating a checkout donation strategy for your Shopify store to increase loyalty and boost conversions.
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For Retailers

7 Ways Brands Can Create Authentic Pride Campaigns

Explore how brands can create authentic Pride campaigns that extend beyond June with insights from leaders at WITHIN and Hustler Marketing.
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For Retailers

Increase NPS Scores through Social Impact

Discover why consumer expectations are more nuance than brands realize from Brian Sugar, the Founding Partner of Sugar Capital.
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For Retailers

How to Drive Social Impact by Putting Customers First

While purchases based on values and social impact rise, brands have an opportunity to give back to their customers by elevating the customer experience (CX) and empowering employees.
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For Retailers

3 Ways to Boost Your Shopify Store’s Conversion

Discover how eCommerce brands can leverage partnerships to boost conversions and create authentic product synergy.
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Impact Exchange

Pride Month 2022: How to be a Conscious Corporate Ally

Discover how your brand can create an authentic Pride Month campaign and become a corporate ally for the LGBTQ+ community.
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For Retailers

The Social Impact Commerce Annual Report

Consumers are buying with their values and the State of Social Impact report provides an in-depth analysis into the shifting consumer demand.
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Impact Exchange

A Marketplace of Good

Dive into goodMRKT's strategy for building a marketplace around doing good by creating a community of like-minded, purpose-driven brands.
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Social impact

Leverage Social Impact as a Growth Lever

Socially-minded consumers are shaping eCommerce, especially as they question what companies stand for in the era of purpose-driven commerce.
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Product

Introducing Theme Sections

We’re bringing our Shopify partners an all new way to make updates and customizations to the ShoppingGives donation widgets!
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Dedicated Impact Partners

5 Inspirational Women-Led Brands Making an Impact

In honor of Women's History Month, we're celebrating and sharing the stories of the inspirational women behind these 5 brands.
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For Retailers

Changing Commerce: How to Stay Ahead of Your Competitors

5 of the best agencies in Ecommerce share how DTC brands can stay relevant, keep up with changing trends, and stay ahead of the competition.
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For Retailers

Giving Guide to Customer Retention & Loyalty

Get everything you need to start your social impact journey or elevate your current strategy to turn customers into lifelong, loyal advocates.
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Dedicated Impact Partners

ShoppingGives 2022 Social Impact Awards

The first annual ShoppingGives Social Impact Awards winners are here and we're recognizing and celebrating their cause marketing efforts.
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Team

ShoppingGives 2021: Our Year in Review

Explore all of the exciting initiatives and achievements that the ShoppingGives team was able to celebrate in 2021.
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For Retailers

4 Things to Know When Giving Back

Ensuring that your giving initiatives are covered under cause marketing compliance is crucial to running a responsible campaign. Discover how ShoppingGives is helping eCommerce and omni-channel businesses manage cause marketing compliance with ease.
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Impact Exchange

Social Impact from Product to Person

On this episode of the Impact Exchange, we were joined by Michael Chaney, Director of B2B at Crate & Barrel to discuss how large businesses can navigate social impact.
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For Retailers

Data-Driven: Social Impact Predictions

Get data-driven insights on how social impact can help brands stand out and uncover predictions for the upcoming eCommerce holiday season.
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For Retailers

Conscious Consumerism Examples

Conscious consumers is the next generation. Get insights on business operations that prepares for socially responsible conscious consumerism.
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For Retailers

The Ultimate Customer Experience

Create a unique customer experience that combines recommerce and social giving to build a conscious brand that drives conversion and loyalty.
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For Retailers

Drive Conversions By Sharing Your Brand Values

Sharing your brand values the right way can increase your conversion rate the same way a well-designed product page or website navigation can.
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For Retailers

Want to Be More Sustainable? Your Store Needs Reviews

Explore how customer reviews and UGC can help eCommerce and DTC brands optimize their sustainability efforts.
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For Retailers

Brand Values: 7 Ways to Communicate

Discover how to communicate your brand values with customers to increase sales, build trust and loyalty, and differentiate your brand.
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For Retailers

Checkout Processes for Social Impact

Discover the current trends in eComm checkout experiences and how you can optimize your checkout experience to boost conversion and revenue.
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Social impact

3 Brands Who Stepped Up During the Pandemic

Discover how these brands elevated their impact strategies by stepping up during times of crisis to meet consumer demands for social impact.
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For Retailers

Promote Your Brand's Pride Authentically

Explore three key strategies to consider when creating Pride Month give-back campaigns: Authenticity, Amplification, and Channel Linking.
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For Retailers

Responding to Social Causes In Real-Time

Get everything you need to know about responding to social change and how to prepare your brand for brand activism.
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For Retailers

Ecommerce 101: Modern Consumer Store Design

Understanding eCommerce for generation impact helps retailers better target today’s conscious consumers. Find out how you can adapt best practices for your business.
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Team

ShoppingGives is a 2020 Yotpo Partner Award Winner!

We are so honored to have won the Best Integration Partner award for the 2020 Yotpo Partner Awards! Through our integration with Yotpo, we created an all-new loyalty program for merchants to engage with customers and create more authentic relationships.
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Product

Introducing ShoppingGives for Shopify POS

Shopify brands can create omnichannel impact by integrating ShoppingGives' donation technology for Shopify POS.
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Impact Exchange

Brand-Charity Relationships: Covid Impact

The pandemic shifted the relationships between brands, consumers, and nonprofits. Discover how brands can prepare for the future of commerce.
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For Retailers

Guide to Brand-Nonprofit Partnerships

Discover nonprofit partnership examples to help your brand drive customer engagement and increased brand loyalty.
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For Retailers

Ways to Take an Impact-Driven Approach in 2021

Conscious consumption is growing and as more consumers buy with their values, purpose-driven brands are going to come out on top in 2021.
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Impact Exchange

The Future of Commerce

The Senior Manager of Social Impact at Shopify discusses the future of commerce and industry trends when it comes to social impact and eComm.
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For Retailers

Curated gift guide

Shop with purpose this holiday season by supporting brands who are giving back and making an impact.
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For Retailers

Your Complete Guide for Holiday Giving

Explore tactical strategies your brand can leverage to integrate social impact for GivingTuesday and the eCommerce holiday season.
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Product

Introducing Product-Level Cause Donations by ShoppingGives

Discover how eCommerce brands can create capsule-collection impact through ShoppingGives' Product-Level Cause Donations feature.
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Team

ShoppingGives Raises $5.5M to Expand The Giving Economy

Today we’re proud to announce we’ve raised $5.5M in a Series Seed to expand The Giving Economy, in the pursuit to enable every transaction to create positive social impact by connecting retailers, customers, and nonprofits with our seamless donation process.
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Impact Exchange

How Shopify Stores Can Embrace Sustainability

Discover what works and what doesn’t when leveraging sustainability, social impact, and consumer values in a Shopify business strategy.
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Product

Rewards Programs Improve Customer Journey

Increase customer loyalty by combining your rewards program with charitable donations through an integration with ShoppingGives and Yotpo.
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For Retailers

Brand Loyalty - 22 Ways to Retain Loyal Customers

Learn the advantages of brand loyalty. How brands can create loyal customers. What to do if you're not getting enough customer loyalty.
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For Retailers

Social Impact Helps eCommerce Helpdesk

Combine social impact and customer service to create more engaging customer experiences with an integration through ShoppingGives and Gorgias.
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Social impact

How to Provide Support for Racial Equality

Shop to make a difference! Use our portfolio or select your own causes and multiply their donations with ShoppingGives. Unlock the power of social impact.
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For Retailers

Customer Loyalty Programs That Drives Revenue

Discover the best customer loyalty program examples for eCommerce to drive revenue, boost retention, and create happy customers.
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For Retailers

Cause Marketing for Data-Driven Marketers

Discover why data-driven marketers are increasingly turning to cause marketing to build brand loyalty, engage consumers, and drive business growth. Read ShoppingGives' latest blog post and learn how your company can benefit from aligning your marketing efforts with a social cause.
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For Retailers

Cause Marketing 101: Examples of Powerful Giving Campaigns

Cause marketing has the unique potential to build loyalty for your brand. See examples of brands running successful cause marketing programs.
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For Retailers

15 Engagement Strategies for Brand's Growth

Using engagement strategies show your customer they’re valued. It also encourages them to continue buying products from your store.
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For Retailers

The Beginners Guide To Brand Values (+ Examples)

Brands values are an essential part of your eCommerce business and they can help you create more engaging and loyal customer relationships.
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For Retailers

Customer Experience Strategy (Tips and Best Practices)

Customer experience is an essential part of eCommerce business success. You need a customer experience strategy that will increase your revenue, grow your company, and develop loyal customers.
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For Retailers

Customer Lifetime Value: How to Calculate and Analyze LTV

Using a customer lifetime value formula can help you to shape your marketing to increase LTV. Customer lifetime value (CLV) or lifetime value (LTV) is an expected profit margin throughout a relationship with a customer.
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For Retailers

11 Best Shopping Cart Abandonment Software Solutions

Cart abandonment is a problem. 75% of eCommerce carts are abandoned, which means lost income. Luckily, cart abandonment software can help.
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For Retailers

21 Customer Retention Strategies for Ecommerce Brand Growth

Discover how to retain customers in eCommerce with retention strategies that turn one-time customers into lifelong fans.
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Unlock the power of social impact with ShoppingGives

Learn more about how you can drive stronger business performance by giving back