Our expert recommendations for who to support and how to give.
How to Get Involved in Breast Cancer Awareness Month 2023
October is Breast Cancer Awareness Month, a time to raise awareness about breast cancer, its prevalence, and the importance of early detection and treatment.
Breast cancer remains one of the most common cancers among American women, and its impact extends beyond health concerns. In the United States alone, approximately 1 in 8 women will develop invasive breast cancer during their lifetime, and in 2023, an estimated 297,790 women will be diagnosed with breast cancer in the United States.
Breast cancer doesn't just affect individuals; it impacts entire communities. By participating in Breast Cancer Awareness Month, your business can help create a supportive environment for those affected by the disease, as well as raise awareness for the importance of breast cancer research initiatives.
We are raising awareness for the importance of supporting breast cancer research and treatment by highlighting organizations that are working to fight against breast cancer. Here are some tactics that you can use to get involved and give back for National Breast Cancer Awareness Month.
Join Our Fundraiser
Our Recommended Nonprofit that is Making an Impact Towards Breast Cancer Awareness
Breast Cancer Alliance
Breast Cancer Alliance (EIN: 06-1453500) is on a mission to improve survival rates and the quality of life for those impacted by breast cancer through better prevention, early detection, treatment and cure. To promote these goals, they invest in innovative research, breast surgery fellowships, education, dignified regional support and screening for the underserved.
How Businesses Can Support the Fight Against Breast Cancer
As the most common cancer amongst American women, ongoing research around breast cancer is essential to deepen our understanding of its various subtypes, causes, and risk factors. By funding and supporting research efforts, scientists and medical professionals can better develop more effective treatments, targeted therapies, and personalized approaches to care—ultimately increasing the chances of survival for breast cancer victims.
When breast cancer is diagnosed at an early, localized stage, treatment options are generally more effective, less invasive, and can produce more positive outcomes. Regular screenings, such as mammograms and self-examinations, are vital tools for early detection. They can identify breast cancer at its earliest, most treatable stage, often before the disease has spread to other parts of the body.
Early detection not only increases the chances of successful treatment but also reduces the need for aggressive interventions and the emotional and physical toll that advanced-stage cancer can impose on patients and their families.
For retailers and eCommerce merchants, joining the fight against breast cancer during Breast Cancer Awareness Month can have a profound impact on those affected by the disease. Collaborating with local organizations and community programs, your business can help raise awareness for breast cancer research and treatment, and aid in funding resources for support for both individuals and families.
Actionable Tactics for Education-Focused Initiatives
You can use your platform to raise awareness for the importance of finding a cure for breast cancer. Your marketing channels are a great way to educate others about the importance of breast cancer research and early detection, and are a place to easily provide resources for others to get involved in the cause.
To give back during Breast Cancer Awareness Month, we encourage you to give back to Breast Cancer Alliance through our “Breast Cancer Awareness” cause portfolio.
Your business can spotlight the cause by running a flash giving event. You can donate an extra donation percentage, like 20% or 50%, for a 24-hour timeframe in support of Breast Cancer Alliance. This tactic is an easy way to capture the attention of your customers and motivate them to make a purchase.
If you want to support your local community through your brick and mortar location, you can enable donations at the point of sale that specifically support organizations in your local community. This is also a great opportunity to get your employees involved in the cause by creating volunteer events for local organizations.
Your business can also get involved by sponsoring a local breast cancer awareness event in your community. Showing community support is a powerful way to create an even more engaging and authentic experience for your customers when making their purchase.
You could also create a specific product collection where the purchase of every product from that collection creates a donation for a breast cancer awareness-focused nonprofit organization. For example, you could designate all pink products from your store to donate towards Breast Cancer Alliance for the month of October. This will encourage your customers to shop from that specific collection and make an impact with their purchase.
To streamline your giving initiatives, leverage the ShoppingGives’ donation technology to give back to breast cancer awareness-focused nonprofit organizations. If your business uses the Shopify platform, you can download the ShoppingGives Donation App and begin giving within minutes. For businesses on other eCommerce platforms, you can connect with our team and learn more about getting involved.
Promote Your Involvement
To maximize your impact around Breast Cancer Awareness Month, include messaging around your efforts throughout your marketing funnel. Social media, email, and onsite marketing are great ways to highlight your giving initiatives and raise awareness around the cause.
We recommend announcing your campaign through social media and email. This gives you an opportunity to tell a story around why this cause is important to your business, explain the actions that you are taking in support of the cause, and highlight any charitable organizations that you are planning to support during this time.
By raising awareness, participating in fundraising activities, and giving back to nonprofit organizations, you can help create a brighter future for breast cancer patients and their families.
Learn more about how ShoppingGives can help your business get involved in this timely cause.