This ShoppingGives Shopper Privacy Policy ("Shopper Policy") explains how Niche Interactive Media Inc. d/b/a ShoppingGives ("ShoppingGives," "we," or "us") collects, uses, and discloses information about consumers or “shoppers.” This Shopper Policy applies to information we collect when you access or use our website and other online products and services as a shopper, including when you make a donation through one of our partners, use the ShoppingGives “Shopper” portal, or visit a ShoppingGives website (collectively, the "Shopper Services"), or when you otherwise interact with us as a shopper, such as through our customer support channels, or on social media pages. We may provide different or additional notices of our privacy practices with respect to certain products or services, in which case this Shopper Policy will not apply. 

This Shopper Policy does not apply to data that is collected, used, or disclosed when you use ShoppingGives’ software-as-a-service technology platform as a merchant (“Merchant”) or charitable organization (“Charity”) or other analytics, advertising and related services we offer to Merchants and Charities (collectively, “Enterprise Services” and, together with “Shopper Services,” the “Services”). For information about our privacy practices when you use Enterprise Services, please see the ShoppingGives Enterprise Privacy Policy. Additionally, this Shopper Policy does not apply to the privacy practices of websites linked from the Shopper Services or of Merchants and Charities with whom you may interact. ShoppingGives is not responsible for the privacy practices of these other entities, and we encourage you to read their privacy policies.

We may change this Shopper Policy from time to time, in which case we will notify you by revising the date at the top of the policy. If we make material changes, we may provide you with additional notice (such as by adding a statement to the Shopper Services or sending you a notification). We encourage you to review this policy regularly to stay informed about our information practices and the choices available to you.

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CONTENTS

• Collection of Personal Information
• Use of Personal Information
• Targeted Advertising and Analytics
• Disclosures of Personal Information
• Your Rights and Choices
• Additional Information for California Shoppers 
• Contact Us

USE OF PERSONAL INFORMATION

We process information to provide, maintain, and improve the Shopper Services as well as our Enterprise Services, which includes: facilitating your donations to Charities; generating insights and analysis about shopper behavior for Charities and Merchants; and using information we learn about your donation and purchasing affinities to promote partnership opportunities between Charities and Merchants. We also use personal information to:

• Communicate with you about products, services, contests, promotions, and other information offered by ShoppingGives and others that we think will interest you, unless you have opted out of such communications (see "Opting Out of Marketing Communications" for more information);
• Identify, report, and repair errors that impair the functionality of the Services;
• Analyze trends and statistics, learn more about your shopping preferences and your interaction with the Shopper Services, and improve your shopping experience;
• Target and deliver advertising to you (see "Opting Out of Targeted Advertising, Sharing, and Sales" for information about how to opt out of targeted advertising);
• Detect, investigate, and prevent security incidents and protect against malicious, deceptive, fraudulent, or illegal activity;
• Respond to your comments, questions, and requests and provide customer service;
• Personalize and improve the Shopper Services and provide content or features that match your profile and interests; and
• Comply with our legal and financial obligations.

DISCLOSURES OF PERSONAL INFORMATION

We may disclose the categories of personal information described in "Collection of Personal Information" above in the following circumstances or as otherwise described in this Shopper Policy:

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• Merchants and Charities. We may disclose your information to Merchants and Charities with whom you interact for the purposes described in the "Use of Personal Information" section above.
• Vendors and Service Providers. We make personal information available to our vendors, service providers, and contractors who perform services on our behalf, such as companies that assist us with web hosting, shipping and delivery, fraud prevention, customer service, surveys, payment processing, analytics, and marketing and advertising.
• Corporate Transactions. Personal information may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization, or financing involving ShoppingGives.
• Professional Advisors. We disclose personal information to our legal, financial, insurance, and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of ShoppingGives’ business or operations.
• Corporate Affiliates. We may disclose personal information to subsidiaries and corporate affiliates for the purposes described in the "Use of Personal Information" section above.
• Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We may disclose personal information about you, if necessary, in our good faith judgment, to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights, property, or safety of ShoppingGives or others.
• Consent. We make personal information available to third parties when we have your consent or you intentionally direct us to do so. 

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We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. ShoppingGives processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

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HOW LONG WE RETAIN THE INFORMATION WE COLLECT

We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Shopper Policy. The precise periods for which we keep personal information vary depending on the nature of the information and why we need it. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use and/or disclosure of the personal information, the purposes for which we process the personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

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ADDITIONAL INFORMATION FOR CALIFORNIA SHOPPERS

If you are a resident of California, this section applies to you.

Additional Disclosures

California law requires that we provide certain information about how we collect, use, and disclose personal information. This Shopper Policy explains how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. As required by California law, below we use two different tables to explain this same information, including the categories of personal information we collect (and have collected over the preceding 12 months) and the types of entities to which we disclose such information.  Where you interact with Charities and Merchants, please review their privacy policies to understand their practices and the choices they offer to you.

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Collection, Use, and Disclosure of Personal Information for Business Purposes

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Personal Information that we “Share” or “Sell.” We disclose the following categories of personal information to third parties for the purpose of engaging in targeted advertising and other marketing activities, including to expand the reach and effectiveness of our own marketing campaigns and to allow Merchants and Charities to reach you with more relevant messages. These disclosures may be considered “sales” or “sharing” under California law.

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We generally do not collect information that is considered “sensitive” under California law. In the limited circumstances that we do, such as collection of your account username and password, we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. 

Privacy Rights

If you are a resident of California, you have the right to request access to or correction of your personal information. You may exercise these rights using the information above. If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with this request, such as a driver's license or other government-issued ID. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm you have permission to submit this request.

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You may also opt out of any “sales” or sharing of your information by following the prompts here, or by visiting our Services with a legally recognized opt-out preference signal enabled, such as the Global Privacy Control. Note that we do not honor Do Not Track signals. We do not knowingly sell or share personal information about consumers under the age of 16. We will not discriminate against you for exercising your rights. 

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