How to Give Back for National Cancer Prevention Month

Discover how your business can make a meaningful impact during National Cancer Prevention Month 2024. Explore statistics, insights, and actionable tactics to raise awareness, support Children's Cancer Cause, and engage your customers through charitable initiatives.

Our expert recommendations for who to support and how to give.

How to Get Involved in National Cancer Prevention Month 2024

February is National Cancer Prevention Month, an opportunity to make a positive impact on a global scale in the fight against cancer. Cancer remains a formidable health challenge, affecting millions of lives worldwide. 

Cancer is the second leading cause of death in the U.S., responsible for approximately 606,000 fatalities annually. In 2024, the number of new cancer cases in the U.S. is expected to top 2 million for the first time. Additionally this year, approximately 9,620 children ages 0-14 and 5,290 adolescents (15-19) will be diagnosed with cancer.

By investing in research and prevention, we can help reduce the incidence of cancer and mitigate its devastating effects on society. These research and prevention initiatives not only save lives and improve patient outcomes but also contribute to a healthier, more resilient society. 

The ongoing commitment to understanding, preventing, and treating cancer is essential for building a future where the burden of this disease is significantly reduced for individuals, families, and communities.

We are raising awareness for the importance of cancer research, prevention, and treatment by highlighting an incredible nonprofit organization that is working to support childhood cancer patients and survivors. Here are some tactics that your business can use to get involved and give back for National Cancer Prevention Month and beyond. 

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Our Recommended Nonprofit that is Making an Impact Towards Cancer Research and Prevention

Children’s Cancer Cause

Source: Children's Cancer Cause

Children's Cancer Cause (EIN:11-3485631) is a leading national advocacy organization dedicated to creating a brighter future for children with cancer, survivors, and their families. They promote policies and programs that aim to accelerate the development of safer, more effective cancer therapies for children and better address the unique needs and lifelong health challenges experienced by childhood cancer survivors and their families.

How Businesses Can Support the Fight Against Cancer

It is estimated that there will be 13.7 million cases of childhood cancer between 2020-2050. Unless there are major improvements in diagnosis and treatments, of this, 45% will go undiagnosed and 11.1 million will result in fatalities if no further investments in interventions are made.

Cancer affects people of all ages and backgrounds, and investing in research and prevention is not just a scientific endeavor—it’s a humanitarian initiative to alleviate suffering, save lives, and improve the quality of life for those affected by cancer.

By funding and supporting research initiatives and health care needs around cancer, your business can help drive research, provide vital care, and advocate for a world without cancer.

For retailers and eCommerce merchants, joining the fight against cancer during National Cancer Prevention Month can have a profound impact on those affected by the disease. Collaborating with local organizations and community programs, advocating for resources, and raising funds, your business can make an impactful difference for those affected.

Actionable Tactics for Enabling Charitable Initiatives around Cancer Research, Prevention, and Support

Use Your Platform to Advocate for the Cause

Between 30–50% of all cancer cases are preventable. Prevention offers the most cost-effective long-term strategy for the control of cancer, which means raising awareness for early detection, screening, and prevention methods against cancer is critical.

You can use your platform to raise awareness for the importance of not just finding a cure for cancer, but to encourage individuals to take precautionary measures against cancer. Your marketing channels are a great way to educate others about the importance of cancer research, and are a place to easily provide resources for others to get involved in the cause. Share articles, videos, and infographics that explain the disease, its early signs, and the challenges faced by patients and caregivers.

Create Donations on Purchases

To give back during National Cancer Prevention Month, we encourage you to give back to the Children's Cancer Cause through ShoppingGives.

Your business can spotlight the cause by running a flash giving event. You can donate an extra donation percentage, like 20% or 50%, for a 24-hour timeframe in support of National Cancer Prevention Month. Or you could choose to increase donations from 1% to 5% for the month of February. These tactics are an easy way to capture the attention of your customers and motivate them to make a purchase, all while making a positive impact.

Customer Add-On Donations

If you want to enable your customers to maximize the impact made on their purchase, you can empower your customers to add-on a donation amount of their choice at the checkout. Enabling Customer Add-On Donations is a powerful way to invite your customers to join you in the giving. You could even choose to match your customer’s donations, dollar for dollar.

Capsule Collection Impact

You could also create a specific product collection where the purchase of every product from that collection creates a donation for Children’s Cancer Cause. This will encourage your customers to shop from that specific collection and make an impact with their purchase.


Your business can also get involved by sponsoring a local cancer awareness and prevention event in your community. Showing community support is a powerful way to create an even more engaging and authentic experience for your customers when making their purchase. This is also a great opportunity to get your employees involved in the cause by creating volunteer events for local organizations.

To streamline your giving initiatives, leverage the ShoppingGives’ donation technology to give back to cancer-focused nonprofit organizations. If your business uses the Shopify platform, you can download the ShoppingGives Donation App and begin giving within minutes. For businesses on other eCommerce platforms, you can connect with our team and learn more about getting involved.

Marketing Tactics for National Cancer Prevention Month 

To maximize your impact around National Cancer Prevention Month, include messaging around your efforts throughout your marketing funnel. Social media, email, and onsite marketing are great ways to highlight your giving initiatives and raise awareness around the cause.

We recommend announcing your campaign through social media and email. This gives you an opportunity to tell a story around why this cause is important to your business, explain the actions that you are taking in support of the cause, and highlight any charitable organizations, like Children’s Cancer Cause, that you are planning to support during this time.

Learn more about how ShoppingGives can help your business get involved in this timely cause.

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